Social Media Marketing

Social Media Marketing on Breni is a focused path on growing a brand across Instagram, TikTok, LinkedIn and other platforms, in more depth than the general digital marketing path. It has 7 courses: strategy, how platforms work, creating content, calendars and scheduling, community, social ads and analytics. Learners finish able to write a strategy, plan a month of posts, run a small ad campaign and report what worked. Strategy comes before any posting, and each course unlocks only after the one before is complete.

  • 7 courses
  • 10 learning objectives
  • Level: beginner
  • Language: English
  • Price: Subscription, free trial

What you will be able to do

  • Write a social media strategy with goals, an audience and chosen platforms
  • Build a monthly content calendar around three to five content pillars
  • Write hooks and captions for short-form video and posts
  • Reply to negative comments in a way that protects the brand
  • Set up a small social ad campaign with a clear objective and budget
  • Report engagement rate and link clicks and decide what to change

Full curriculum

Part 1 · Strategy

1. Social Media Strategy: Plan and Build Your Brand

Set goals and choose platforms that fit a brand's audience. Units, in order: Business goals and social goals; Defining your audience; Choosing platforms; Studying competitors; Brand voice on social.

  • — Goals for Social Media
    Align your social media goals with your main business goals.
    • Find Business Goals
    • Set Social Goals
  • — Defining Your Audience
    Learn who your ideal customers are on social media.
    • Audience Research
    • Buyer Personas
  • — Choosing Platforms
    Pick the right social channels for your brand.
    • Platform Options
    • Match Your Audience
  • — Studying Competitors
    Analyze what other brands do on social media.
    • Find Competitors
    • Competitor Audit
  • — Brand Voice on Social
    Create a unique voice for your brand posts.
    • Tone of Voice
    • Consistent Messaging

2. How Social Platforms Work

Explain how each major platform shows content and what works on it. Units, in order: Instagram feeds, Reels and Stories; TikTok and the For You feed; LinkedIn for professional audiences; Facebook groups and X; YouTube and Shorts.

Part 2 · Content

3. Creating Social Content

Plan and make posts, short videos and stories that people stop for. Units, in order: Content pillars; Hooks in the first seconds; Writing captions; Short-form video basics; Repurposing one idea across platforms; Designing simple graphics with templates.

4. Content Calendars and Scheduling

Plan a month of content and publish it consistently. Units, in order: Building a content calendar; How often to post; Scheduling tools; Batching content; Trends and timely posts; Planning content around launches and events.

Part 3 · Growth and results

5. Community and Engagement

Build a community by replying, listening and working with creators. Units, in order: Responding to comments and messages; Handling negative feedback; User-generated content; Working with influencers; Social listening; Building a group or broadcast channel.

6. Social Media Advertising

Run small paid campaigns on social platforms. Units, in order: Ad objectives; Audience targeting; Ad formats; Budgets and bidding; Testing ad creative; Retargeting people who visited your site.

7. Social Media Analytics

Measure what works and report it. Units, in order: Reach, impressions and engagement rate; Platform analytics dashboards; Tracking clicks with UTM links; Monthly reporting; Deciding what to change.

Sample: Social Media Strategy: Plan and Build Your Brand

The opening tier, (Goals for Social Media). Align your social media goals with your main business goals.

Find Business Goals

Identify what your business wants to achieve overall.

Set Social Goals

Create social media goals that support your business goals.

Questions about Social Media Marketing

How do I start learning social media marketing?

Start with strategy: goals, audience and platforms. Social Media Marketing on Breni begins there before any content is made.

Which social media platform is best for business?

It depends on the audience. LinkedIn suits business buyers, while Instagram and TikTok reach younger consumers, and the second course compares them.

Do I need a big following to do social media marketing?

No. The path focuses on strategy and content quality, which matter for accounts of any size.

Does the course cover social media ads?

Yes. The sixth course covers ad objectives, targeting, formats, budgets and testing.

Do I get a certificate in social media marketing?

Yes, finishing all 7 courses earns a Breni certificate of completion.

Related learning paths

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