Digital Marketing for Beginners

Digital Marketing for Beginners is a path on Breni that shows how businesses reach customers online and how to tell which efforts are paying off. Over 8 courses it covers audiences and positioning, search, social and content, email, paid ads and analytics. Learners end able to write a campaign brief, choose channels for a budget, set up tracking links and read the results. Strategy comes first and the full campaign plan comes last, with each course unlocking as the previous one is finished.

  • 8 courses
  • 13 learning objectives
  • Level: beginner
  • Language: English
  • Price: Subscription, free trial

What you will be able to do

  • Write a customer persona and a one-sentence value proposition for a product
  • Choose the right mix of search, social, email and paid channels for a small budget
  • Write a welcome email sequence and subject lines that get opened
  • Set up UTM tracking links and read conversion rate and cost per customer
  • Build a campaign plan with a brief, budget split, calendar and A/B test

Full curriculum

Part 1 · Strategy

1. How Digital Marketing Works: The Basics

Map the customer journey and the channels that reach people at each step. Units, in order: Awareness, consideration, conversion and loyalty; Owned, earned and paid media; Marketing funnels; Choosing channels for a business; Setting a goal you can measure.

  • — The Customer Journey
    Learn how people find and buy from a business.
    • Brand Awareness
    • Product Consideration
    • Making a Conversion
    • Customer Loyalty
  • — Media Types
    Explore owned, earned, and paid media channels.
    • Owned Media
    • Earned Media
    • Paid Media
  • — Marketing Funnels
    Understand how funnels guide buyers step by step.
    • What is a Funnel
    • Funnel Stages
  • — Choosing Channels
    Pick the right channels for your specific business.
    • Finding Your Audience
    • Matching Channels to Goals
  • — Measurable Goals
    Set clear goals you can track and measure.
    • Setting Good Goals
    • Tracking Results

2. Audiences and Positioning

Define who you are marketing to and why they should choose you. Units, in order: Customer personas; The job a customer hires a product to do; Writing a value proposition; Researching competitors; Testing a message before spending money.

Part 2 · Channels

3. Getting Found on Search

Explain how people find a business on search engines and what improves its ranking. Units, in order: How search engines rank pages; Finding the keywords customers use; Titles, headings and page content; Local business listings and reviews.

4. Social and Content Marketing

Plan content for the platforms where your audience already spends time. Units, in order: Picking platforms that fit the audience; Content pillars; A realistic posting schedule; Short video basics; Replying to comments and building community.

5. Email Marketing

Build an email list and send campaigns people open and act on. Units, in order: Sign-up forms and consent; Welcome sequences; Subject lines and preview text; Segmenting a list; Staying out of the spam folder.

6. Paid Ads Basics

Set up a small search or social ad campaign and judge whether it is working. Units, in order: How ad auctions decide who is shown; Targeting by intent, interest and location; Budgets and bids; Writing ad copy and choosing images; Landing pages that match the ad.

Part 3 · Measuring results

7. Marketing Analytics

Track where customers come from and calculate what each one costs. Units, in order: Click-through rate, conversion rate and customer cost; UTM tracking links; Reading a web analytics report; Attribution: which channel gets the credit; A simple weekly marketing dashboard.

8. Building a Campaign Plan

Combine channels into one campaign with a budget, timeline and test. Units, in order: Writing a campaign brief; Splitting a budget across channels; A campaign calendar; Running an A/B test; Reviewing a campaign after it ends.

Sample: How Digital Marketing Works: The Basics

The opening tier, (The Customer Journey). Learn how people find and buy from a business.

Brand Awareness

People learn your brand exists and discover your name.

Product Consideration

Buyers compare your options and weigh their choices.

Making a Conversion

A person decides to buy your product or service.

Customer Loyalty

Buyers return and stay loyal to your business.

Questions about Digital Marketing for Beginners

Is this digital marketing course good for complete beginners?

Yes. Digital Marketing for Beginners on Breni assumes no marketing background and starts with how customers move from first hearing about a business to buying.

What does a digital marketing course cover?

This one covers audiences and positioning, search, social and content, email, paid ads and analytics, then brings them together in a campaign plan.

How long does it take to learn digital marketing?

It depends on your pace. Breni lessons take about three minutes each, and the 8 courses can be done a few lessons at a time.

Do I need a budget to practise what the path teaches?

No. The lessons explain how ads and budgets work, and much of the path, such as personas, email and search, can be practised without spending money.

Do I get a certificate for this digital marketing course?

Yes. Completing the path earns a Breni certificate of completion. It shows you finished the 8 courses and is not a professional credential.

Related learning paths

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