Product Management

Breni's Product Management path is for people who want to learn how products get decided, built and improved, whether they are new to tech or moving over from another role. Its 8 courses cover the product manager's role, user research, strategy, prioritisation and roadmaps, requirements, working with design and engineering, metrics and launching. Learners finish able to interview users, prioritise a backlog, write user stories and read an A/B test. Research comes before strategy and roadmaps, so the courses unlock in that order, one after another.

  • 8 courses
  • 14 learning objectives
  • Level: beginner
  • Language: English
  • Price: Subscription, free trial

What you will be able to do

  • Run customer interviews and turn the findings into clear problem statements
  • Write a product vision and set quarterly goals with OKRs
  • Prioritise a backlog with RICE and explain the trade-offs to stakeholders
  • Write user stories with acceptance criteria for a minimum viable product
  • Choose a north star metric and read the results of an A/B test
  • Plan a product launch with a go-to-market checklist

Full curriculum

Part 1 · Foundations

1. What Product Managers Do: Roles and Responsibilities

Describe the product manager's job and how it differs from nearby roles. Units, in order: Product, project and program management compared; Working with engineering, design and sales; The product life cycle; Outputs compared with outcomes; A week in a product manager's job.

  • — Product, Project, and Program Roles
    Learn how product management differs from project and program management.
    • What Is Product Management
    • Product Versus Project Management
    • Understanding Program Management
  • — Working with Cross-Functional Teams
    See how product managers collaborate with engineering, design, and sales teams.
    • Partnering with Engineering
    • Collaborating with Design
    • Aligning with Sales
  • — The Product Life Cycle
    Explore the stages a product goes through from idea to retirement.
    • Introduction to Life Cycle
    • Growth and Maturity Stages
  • — Outputs Versus Outcomes
    Distinguish between what you build and the actual value you create.
    • Defining Product Outputs
    • Defining Product Outcomes
    • Measuring Real Impact
  • — A Typical Week
    Examine the daily tasks and meetings in a product manager's week.
    • Planning and Strategy Meetings
    • User Research and Feedback
    • Managing Daily Trade-offs

2. Understanding Users

Find out what users need through research instead of guessing. Units, in order: Customer interviews; Asking questions that avoid leading answers; Jobs to be done; Personas and journey maps; Turning research into problem statements.

3. Product Strategy

Set a product vision and decide where the product should compete. Units, in order: Writing a product vision; Market and competitor analysis; Finding product-market fit; Business models and pricing basics; Setting goals with OKRs.

Part 2 · Building

4. Prioritisation and Roadmaps

Choose what to build next and explain why. Units, in order: Prioritisation with RICE; MoSCoW and the Kano model; Saying no to good ideas; Outcome-based roadmaps; Sharing a roadmap with stakeholders.

5. Writing Product Requirements

Describe what to build clearly enough for a team to build it. Units, in order: Product requirement documents; User stories and acceptance criteria; Defining the minimum viable product; Edge cases and non-goals; Working in sprints with engineers.

6. Working with Design and Engineering

Work with designers and engineers from idea to release. Units, in order: Wireframes and prototypes; Usability testing; Technical trade-offs explained simply; Estimates and deadlines; Release planning.

Part 3 · Launching and growing

7. Product Metrics and Experiments

Measure whether a product is working and test changes with data. Units, in order: North star metrics; Funnels and retention; A/B testing basics; Reading experiment results; Avoiding vanity metrics.

8. Launching and Growing a Product

Plan a launch and keep improving the product after it ships. Units, in order: Go-to-market planning; Launch checklists; Collecting feedback after launch; Growth loops; A product case study from idea to launch.

Sample: What Product Managers Do: Roles and Responsibilities

The opening tier, (Product, Project, and Program Roles). Learn how product management differs from project and program management.

What Is Product Management

Understand the core focus and goals of a product manager.

Product Versus Project Management

Compare product management with project management tasks.

Understanding Program Management

Learn how program managers coordinate multiple related projects.

Questions about Product Management

Can I learn product management with no experience?

Yes. The path assumes no tech background and starts with what product managers actually do day to day.

What is the difference between product and project management?

Product management decides what to build and why. Project management plans how and when a defined piece of work gets delivered, which the Project Management Basics path on Breni covers.

Do product managers need to code?

No, but they need to discuss trade-offs with engineers. The sixth course explains technical decisions in plain terms.

How long does it take to learn product management?

It depends on your pace and background. Each Breni lesson takes about three minutes, so the 8 courses can fit into a few minutes a day.

Do I get a certificate in product management?

Finishing the path earns a Breni certificate of completion, which shows you completed all 8 courses. It is not a degree.

Related learning paths

Start Product Management

Get Breni on Google Play and start Product Management Download on the App Store