How Digital Marketing Works: The Basics · Lesson 1 · 3 minutes
Know Your Name
Define brand awareness in simple words.
Play this lesson in your browser. No account needed.
Sami Opens a Shop
Sami opens a bike repair shop. People walk by, but nobody stops. They do not know his shop exists.
What is Brand Awareness?
Brand awareness means people know your name exists. It is the very first step before anyone can buy from you.
Sami puts up a big sign with his shop name. What does this sign build?
- Brand awareness
- Instant sales
Answer: Brand awareness
Awareness just means knowing the business exists, not buying right away.
Who needs brand awareness?
- Only huge global companies
- Any business that wants customers
Answer: Any business that wants customers
Every business needs awareness so local customers can find them.
Complete the rule about brand awareness.
Before people buy, they need brand ___ so they know you exist.
Answer: Before people buy, they need brand awareness so they know you exist.
Awareness is the first step in the customer journey.
Show how brand awareness starts for Sami.
Answer: A cyclist sees Sami's sign and learns his name
Awareness happens when a person first discovers a business name.
Put the steps of a new customer in order:
Answer: Hear about Sami's bike shop → Remember Sami's shop when a tire pops → Visit Sami's shop to get a repair
Customers must know you exist before they visit and buy.
Trace how awareness leads to a new customer.
This one uses your voice or your writing. It is in the Breni app.
What to remember
- Brand awareness means people know your name exists.
- It is the first step before anyone can become a customer.
- Every business, big or small, needs brand awareness.
Next in this course: People and Views. It carries on in the Breni app.