Social Media Strategy: Plan and Build Your Brand · Lesson 1 · 3 minutes
Find overall goals
Identify an overall business goal.
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A big dream
Elena opens a bakery. She wants her shop to grow. A business goal is the big outcome a company wants.
What is a business goal?
- What a company wants to achieve overall.
- A list of tools you buy.
Answer: What a company wants to achieve overall.
A business goal describes an overall achievement for the company.
Goals versus daily tasks
Elena bakes 50 rolls every morning. That is a daily task. A goal is the overall result.
Elena looks at two notes. Which one is a business goal?
- Wipe the flour off the counter.
- Become the top cake shop in town.
Answer: Become the top cake shop in town.
Daily chores keep the shop running, but overall goals show the big destination.
Complete the rule:
Baking bread is a daily ___, but growing sales is an overall ___.
Answer: Baking bread is a daily task, but growing sales is an overall goal.
Daily work serves the bigger target.
Put Elena's plan together:
Answer: Elena more customers this year it grows her bakery
A business sets an overall goal to guide its future.
Why does Elena need an overall business goal?
- To decide what big outcome to work toward.
- To remember to buy eggs today.
Answer: To decide what big outcome to work toward.
Overall goals guide the whole business, not just one hour's work.
What to remember
- A business goal is what your company wants to achieve overall.
- Do not confuse small daily chores with big business goals.
Next in this course: Pick goal types. It carries on in the Breni app.
The full Social Media Strategy: Plan and Build Your Brand path