What Marketing Is: Creating Value for Customers · Lesson 1 · 3 minutes
Start With Needs
Explain why marketing starts before making a product.
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Start Before Making
Rani makes strawberry jam. But good marketing starts before you cook or sell anything.
When does marketing begin for Rani?
- Before she makes the jam.
- Only after jars are full.
- When she puts up an ad poster.
Answer: Before she makes the jam.
Marketing starts by finding what people need before you make goods.
Listen to Needs
Rani talks to 10 market shoppers. 8 shoppers say sweet jam hurts their teeth.
Complete the sentence about Rani's discovery.
The shoppers have a ___ for jam with less ___.
Answer: The shoppers have a need for jam with less sugar.
Customer words show the exact problem they want to solve.
What should Rani do with this feedback?
- Cook a low-sugar recipe.
- Add extra sugar and lower the price.
- Make sweet jam and print more ads.
Answer: Cook a low-sugar recipe.
Marketing helps you make what people already look for.
Put Rani's steps in the right marketing order.
Answer: Listen to shoppers at the market. → Find the need for low sugar. → Cook jars of low-sugar jam.
First discover the need, then make the product.
Ads Are Not First
Many people think marketing is just ads. But ads fail if nobody needs the thing.
Show how marketing guides Rani.
Answer: Rani asks shoppers questions to find real needs
Good marketing creates products that match real customer needs.
What to remember
- Marketing starts before you make a product.
- Ask people questions to spot real needs.
- Products that solve problems sell much better.
Next in this course: Shape the Offer. It carries on in the Breni app.
The full What Marketing Is: Creating Value for Customers path